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We&Co: Unlocking The Power Of A Simple “Thank You”

I wanted to share a new app which I think makes a powerful statement about where the emphasis needs to be in the social business marketplace.

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I wanted to share a new app which I think makes a powerful statement about where the emphasis needs to be in the social business marketplace. It’s called We&Co and launched in Atlanta this week. Building on Foursquare’s API, We&Co shifts the emphasis from place to people by simply enabling people to say “thank you.”

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What’s so powerful about this idea is that it starts to quantify human capital. How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that you’re interaction with them was positive?

As GOOD Magazine points out, this also becomes leverage for employees who are adding value to a brand through the good work that they do. An app such as We&Co enables an employee to quantify their value to their employee, especially if they deal with customers face to face.

What I like about this app is that it’s starting to add metrics to the emotional currency that drives social media. The simple act of saying “thank you” is a demonstration of gratitude in response to an experience that was meaningful to a customer or citizen. When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude.

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I say this in the context of my belief that technology is teaching us to be human again. Through simple apps such as We&Co, we’re starting to demonstrate the fact that we value positive experiences. By making them measurable, it also opens the door for companies to reward their employees on a performance basis as well as connecting with customers who took the time to say thank your.

In this distrustful consumer environment, as evidenced by Edelman’s Trust Barometer of 2011, the more a brand can do to demonstrate its commitment to its customers, and the easier it is for customers to reward them, the faster we can build positive and lasting relationships between brands and their customers around positive and meaningful exchanges.

To find the We&Co app, click here, and follow them on twitter@weand_co

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Reprinted from SimonMainwaring.com

Simon Mainwaring is a branding consultant, advertising creative director, blogger, speaker, and author of the recently released We First: How Brands and Consumers Use Social Media to Build a Better World. A former Nike creative at Wieden & Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy, he now consults for brands and creative companies that are re-inventing their industries and enabling positive change. Follow him at SimonMainwaring.com or on Twitter @SimonMainwaring.

About the author

Simon Mainwaring is founder/CEO of We First, a strategic consultancy accelerating growth and impact for purpose-driven brands. He’s a member of the Steering Committee of Sustainable Brands, the Advisory Council of Conscious Capitalism LA, the Forbes Business Council and a Fellow of the Royal Society of Arts. Simon is a featured Expert and Jury Member at the Cannes Lions Festival for the Sustainable Development Goals in 2021, host of the ‘Brands With Purpose’ series with Harvard Business School Association of Boston, and his company, We First, is included in Real Leaders list for the Top 100 Impact Companies in the US for 2021

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