• 07.11.11

How Food Prices Affect Your Weight

While increasing the prices of bad foods makes kids skinnier, a more effective solution might be finding ways to decrease the price of foods that are good for you.

fast food

That Americans don’t eat as healthy as they could isn’t a surprising fact. But it turns out that tiny economic shifts can make that problem worse, or make it better. Just a few cents difference in price can make unhealthy foods–sodas, sugary snacks–either more appealing or less appealing and has a measurable effect on people’s weight. And cheaper prices on healthy foods make people skinnier, even if bad-for-you foods stay the same price.


A new report from the USDA looked at the body mass index (BMI) of children and how it changed in response to food prices. Unsurprisingly, if prices increased 10% for soda, children’s BMIs dropped .42%. That’s 50% of a 8-year-old’s normal weight gain for a year. That seems like a fairly large argument for a soda tax, but the study also found that helping people buy healthy food may be even more effective than penalizing them for buying unhealthy food.

Sadly, a look at food prices over the last 20 years shows that the price of fruits and vegetables has risen astronomically compared to the price of carbonated beverages. Perhaps dark, leafy greens could use some subsidies.

[Hat tip: Fooducate]

[Image: Flickr user Zack Klein]

About the author

Morgan is a senior editor at Fast Company. He edits the Ideas section, formerly