At The Endeavor Summit, World Class Entrepreneurs Shine

At a unique conference, some of the most promising entrepreneurial companies from Latin America, South Africa and the Middle East strut their stuff for Silicon Valley investors.

In the corridors of the Westin St. Francis in San Francisco
this week, the founders of the world’s
premier online community for architects
rub shoulders with the CEO of a
leading producer “smart” camera automation system and the creator of a culinary school that prepares low
income youth for good jobs in the hospitality industry–all under the
approving eyes of some of Silicon Valley’s hottest VCs and angel investors.


The catch? None of the hundreds of world-class entrepreneurs
making the big move up hail from the United States.

Welcome to the 2011 Endeavor Entrepreneur Summit–a unique
conference that brings together some of the most promising entrepreneurial
companies from Latin America, South Africa and the Middle East.

The bi-annual event sponsored by New York-based Endeavor Foundation is a celebration of the
foundation’s work to promote “impact entrepreneurship” at the fast-growing
edges of the global economy. Attendees have passed through a rigorous screening
process designed to select companies with the potential to create employment,
economic development, innovation, and social value, as well as turn a profit.
Alumni of the program are expected to reinvest to support entrepreneurship in
their societies and contribute to the creation of a global ecosystem that
promotes new business creation.


Former Sun CEO Scott McNealy kicked things off on day one
with a lively keynote, observing that breakthrough entrepreneurs need to have a
controversial strategy (“if everyone thinks you are doing the right thing, they
will all do it too and you won’t be able to differentiate.”) He helpfully added
that it is also important that the strategy be correct.

An all-star panel of Valley VCs including Matt Cohler of
Benchmark, Dave McClure of 500 Startups, and Jeff Bussgang of Flybridge
discussed the world of opportunities developing in emerging economies, and
provided guidance on how entrepreneurs from places perceived as “high risk” environments
could attract the attention of serious investors (“have a global strategy from
day one,” said panelist Dan Senor). Stuart Francis of Barclays Capital forecast
that 35% of IPOs from tech companies in the next five years will be from
companies outside the US, and 35% of the money will come from international
sources as well.

Following the plenary sessions, the entrepreneurs got down
to details with tracked workshops on design, leadership, talent management,
innovation and other disciplines. Wednesday morning, Endeavor co-Founder and
CEO Linda Rottenberg and San Francisco Mayoral candidate (and Endeavor Board
member) Joanna Rees hosted a special breakfast for woman entrepreneurs,
recognizing visionary business leaders from Egypt, South Africa, Brazil and


Conferences like this have been known to generate more heat
than light, but serious business is being done here. Nearly all the
entrepreneurial companies in attendance are ready to compete at the highest
levels. Some alumni like Argentina’s Mercado
and Egypt’s SySDSoft, have
already gone public or been acquired (by Intel, in SySDSoft’s case), realizing
enormous value for their investors.

For Endeavor, these kinds of successes are more than just
validation for their program and their selection process. They are the fulfillment
of the organization’s core mission of nurturing and promoting world-changing
businesses in the parts of the world where change means the most.

Rob Salkowitz is
author of four books on youth and digital entrepreneurship in emerging
economies including
World Rising
and the new e-book Young
World Shining


About the author

Rob Salkowitz is author of Comic-Con and the Business of Pop Culture (McGraw-Hill, 2012), Young World Rising (2010), and two other books on youth and digital media as agents of change. He is Director of Strategy at MediaPlant, LLC, a Seattle-based communications firm he co-founded in 1999