Executive Presence

You can be smart and persuade some people or be present and influence everyone.

You can be smart and persuade some people
or be present and influence everyone.


What is presence and why is it so important to leadership and beyond?

Presence is in the eye and ear and
gut of the beholder. When you are totally present in a conversation or
in a meeting, others around you perceive you as totally focused on the
matter at hand.

This doesn’t mean that you are not purposeful in
keeping the matter at hand aligned with you and your company’s mission
and near and long term goals. What it does mean is that you don’t have a
personal agenda that serves your ambition at the expense of your people
and your company. Such an agenda will distract you from being
present and in service of others into something personal. And when you
come from that you will either try to maneuver or even manipulate
someone to do something that is clearly less to their advantage and
maybe even less to your company’s advantage than it is to your own
self-serving ambitious agenda.


What enables presence is having
nothing to hide and therefore nothing to fear. Being 100 % other,
mission and company focused enables you to have nothing to hide. What
obstructs presence is having something to hide such as a personal agenda
which may be either to manipulate others to achieve something
self-serving or to prevent others from catching you in some wrongdoing.

you are totally present and aligned with your company’s mission and
near and long term goals, people spontaneously trust, have confidence in
and respect (see: How Do You Measure Up as a Leader?)
you. People may or may not like you (especially if they have an agenda
and can’t manipulate you) and people may even like someone who is
charismatic more than you. However in that latter case they are
confusing being wowed by that person with their actually being present.
One of the ways to detect non-present and personal agenda driven people
who attempt to wow others off the scent of their real agenda is to look
deeply (and I mean deeply) into their eyes. If you do so, you will see
that underneath the charisma, they are really figuring how to get you to
do what they say without questioning it if they are a leader or buy
products or services from them if they are hawking something.

of the best ways to see how critical being present is to effective
leadership is to notice what being absent, distracted, hiding something
and/or agenda driven does to people’s ability to trust, respect and have
confidence in you. You may get away with it with the “newbies” inside
and outside your company, but any discerning person will see right
through it and “buy out” instead of “buying in.”


The best way to
learn to be present and develop presence is to have the experience of
someone you respect and admire being present with and for you.  I am
fortunate… no, I am blessed… to have that in having as a mentor Warren BennisDavid Gergen has called Warren a “deep listener” and Warren has recently been talking about Saul Bellow who has been described as a “first-class noticer.” 
When you’re with Warren who being one of the preeminent experts on
leadership in the world, you are with someone who is hands down more
interesting than you.  And yet, when you leave a conversation with
Warren, you are the one who feels interesting and dare I say,
valuable and worthwhile.  Warren may have expressed it best when he
offered me a testimonial for my book, “Just Listen” Discover the Secret to Getting Through to Absolutely Anyone
where he said: “When you get where people are coming from and care
about them when you’re there, they’re more likely to let you influence

If you’re not fortunate enough to have someone like a
Warren Bennis be “present” with you so that you can pay it forward, two
of the best tips for being present come from Jeff Immelt, CEO of GE and Wilfred Bion, famed psychoanalyst of the 20th century.

On a number of occasions, Immelt has advised that the best way to get promoted is to focus on what you are doing as if you’ll be doing it all of your life (see: Jeff Immelt interview). By that, I think he meant to be totally present and committed to what you’re doing and doing it to the best of your ability and to even develop excellence at doing it. When you develop excellence, people are more impressed with that rare ability than what you are excellent at. They will see you as a person capable of excellence and be drawn to that to both utilize you, see what other skills you are excellent at or help you develop excellence in other matters. All of these aid your promotability.


If instead of completely focusing on what you are doing, you are racing ahead to something shinier or to the next best thing, you will not develop excellence. Immelt didn’t mention it, but I think he would also agree that in conversations you should have the same focus on listening, comprehending and then understanding the other person to the best of your ability.

Wilfred Bion said that the purest form of listening (and he could have been referring to presence) is to “listen without memory or desire.” By that, I believe he meant that when you listen with memory, you have an old agenda that you are trying to plug/maneuver someone into and when you listen with desire, you have a new agenda that you’re trying to do the same thing. In neither case are you listening to their agenda and in neither case are you present.

Instead of being absent and listening with an agenda, do your best to be a PAL to others by practicing “Purposeful Agendaless Listening.” And what is your purpose? To be of service. And what will be the result? You will be present … and trusted and respected … and influential.


Usable Insight: When you listen into the eyes of your people, customers and investors
with the sole purpose of alleviating pain and assuaging fear and then do
both, they will reveal their hopes and dreams and that’s when magic

To learn more about Presence check out Authentic Leadership and True North by Bill George.


About the author

Mark Goulston, M.D. is the Co-Fonder of Heartfelt Leadership a global community whose Mission of Daring to Care it dedicated to identifying, celebrating, developing and supporting heartfelt leaders who are as committed to making a difference as they are to making a profit


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