advertisement
advertisement

How To Harvest Your Still-Beating App From Facebook’s Body

Facebook may be a fabulous way to get your casual game idea noticed, but there’s a bigger, better Web outside Facebook’s blue-painted cage–just ask FarmVille. Social2Web wants to help you take your game there.

Facebook games

advertisement
advertisement

Think of Social2Web by Adknowledge as a kind of virtual scalpel, helping you surgically pluck your carefully crafted game from Facebook and transplant it elsewhere, presumably where it’ll make you, not Mark Zuckerberg, more money.

Technically, it’s a code wrapper that lets Facebook games run in an environment on a web page you choose instead, and it comes with alternative social skills that apparently could boost the viral-spread appeal of your game.

Social2Web works off of the idea that Facebook game developers are a bit strapped right now, suffering “reductions in virality” and enforced payment methods that may not jibe with their plans–Facebook Credits, mainly, which become mandatory this Friday July 1st. The new Social2Web system offers an alternative, following in the footsteps of Zynga’s FarmVille perhaps, and adds in things that you can’t do, or are difficult within Facebook’s system–like incentivized invites, and direct payment options. These invites can use Twitter and email as sharing mediums, and fascinatingly, you can also link to them via Facebook.

The real attraction is that you can glean money from your userbase directly, at a “much lower rate” than the 30% levied by Facebook credits. And since the game is running on a web property you control, you can also have display ads shown next to it, earning incremental cash.

Since you’re also able to run the game inside Facebook–this isn’t an excision, it’s an augmentation–the app basically delivers new ways for fans to play your game, and for developers to earn a little extra cash from the same core code. There’re a few mumblings about building brand loyalty, because a game running outside Facebook has a little more originality, but Social2Web is probably mainly banking on that incremental cash aspect.

Will this start a trend? Facebook’s growing like a weed, but there is some backlash against it, and developers like Zynga have shown that it is possible to move successful casual games from inside Facebook to other media.

advertisement

[Image: Flickr user pernell]

Chat about this news with Kit Eaton on Twitter and Fast Company too.

advertisement
advertisement

About the author

I'm covering the science/tech/generally-exciting-and-innovative beat for Fast Company. Follow me on Twitter, or Google+ and you'll hear tons of interesting stuff, I promise. I've also got a PhD, and worked in such roles as professional scientist and theater technician...thankfully avoiding jobs like bodyguard and chicken shed-cleaner (bonus points if you get that reference!)

More