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Our monthly guide to the latest tech jargon.


Self-described "digital dominator" Alex Blagg from is back with more made-up Internet jargon. He has apparently been spending some time in venture-capital country seeking funding for a "stealth" venture that he will only describe to us as being called BuzzHeatr.


Trying to reference a years-old Internet meme in order to sound cool or edgy. Also known as "LOLcatastrophe."


Evaluating the potential success of a new network or technology by the likelihood it will somehow help its users get lucky.


Determining the quarterly success of an individual or company by quantifying the number of times a hyperbolic tech blog said it was "eating someone's lunch."

Jeremy Pivot

A person who pivots so much he's basically just going in circles but somehow still has the self-assured confidence of Entourage's Ari Gold.

Venture Casual

The Silicon Valley sartorial style denoted by accessorizing an unfathomably expensive blazer with a (typically ironic) T-shirt, jeans, and tennis shoes (a look once favored by '80s stand-up comedians) in order to seem hip to younger entrepreneurs and creative types.

A version of this article appeared in the July/August 2011 issue of Fast Company magazine.