• 05.27.11

Renault’s Electric Car Ad Flips The Script On EV Marketing

No more singing flowers, instead an appeal to logic: Your car is the only thing you use not powered by electricity.

Renault is launching a line of electric cars this year, and their ad campaign has just launched. Instead of, like many electric cars, focusing on the shiny happy benefits of a clean engine, Renault went the opposite route. It’s ridiculous that we don’t think we can use electricity for gas, because we use electricity for everything else. Imagine a world where everything ran on gas:



[Hat tip: PSFK]

About the author

Morgan is a senior editor at Fast Company. He edits the Ideas section, formerly