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  • 05.25.11

Why The LinkedIn IPO Is A Watershed For Jobseekers

Before LinkedIn, job seekers were largely at the mercy of online job boards such as CareerBuilder (est. 1995) and Monster (est. 1994)–sites that ultimately became a clearinghouse for thousands upon thousands of faceless job postings and thousands upon thousands of faceless and frustrated job seekers.

LinkedIn IPO: photo courtesy of Lindsey PollakBefore LinkedIn, job seekers were largely at the mercy of online
job boards such as CareerBuilder (est. 1995) and Monster (est. 1994)–sites that
ultimately became a clearinghouse for thousands upon thousands of faceless job
postings and thousands upon thousands of faceless and frustrated job seekers.

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By focusing on human connections instead of job descriptions, LinkedIn
opened the door for something different. They flipped the entire category on
its ear. The success
of their recent IPO
is a signal that their market segment could finally be
coming into its own and that the capital markets are starting to realize there
is real value in similar companies. And that’s not only a good sign for their
sector, but also for job seekers.

McGovern, former CEO of CareerBuilder and current CEO of Jobfox, agrees. “With online job boards, it’s
possible for hiring companies to receive an average of 200-300 resumes per
opening. Job seekers need something better than a 1 in 300 chance.” Built from
the ground up to serve as a tool for recruitment and finding a job, McGovern
hopes Jobfox will be a category killer.

“What makes us unique is the ability to grow your professional
network without having to worry about your boss thinking you’re looking for a
job–unlike other sites, our networking platform of 7 million users is
completely private.” And they might be onto something–as of December 2010, Jobfox
reports their users are 72% more likely to find a job than those who rely on
job boards alone.

Although companies are now able to precisely match people with
jobs and potential networking contacts thanks to the help of complex
proprietary algorithms
, many are still struggling to figure exactly out
what to do with career changers as they don’t always fit neatly into specific
job categories or career buckets–something LinkedIn’s platform is equipped to
do better than anyone else currently on the market.

If there’s one key takeaway from LinkedIn’s meteoric rise, it’s
the continued importance of social capital and forging meaningful connections
with others. After all, relationships aren’t built on algorithms alone. At
least not yet.

Pay Shawn’s digital tree house a visit at shawngraham.me or continue the conversation on Twitter.

[Image: Evan Gotlib]

About the author

Shawn Graham partners with small businesses to create, implement, and manage performance-driven marketing strategies. His knowledge base includes media relations, business development, customer engagement, web marketing, and strategic planning.

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