Today’s Daily Deal is actually carefully tailored to tempt Amazon music buyers, even if they’re still wary of the attractions of cloud technology: If you buy Born This Way for less than a buck (which is a helluva bargain compared to Apple‘s $11.99 price), can upgrade your cloud music system to store most of your music collection, probably, free in the cloud locker for a year.
Amazon has bundled 5GB of storage for free into its Cloud Music system, leveraging its huge data-warehousing facilities–the free offer upgrades this to 20GB. And this move to entice new users is all about getting to them before Apple launches its (presumably) upcoming cloud-based iTunes–possibly called iCloud. The timing of this attempt can’t be interpreted as anything else, really, and it’s an indication that the battle for cloud-music supremacy is so on. Meanwhile, Lady Gaga has also teamed up with Google to promote its new Cloud Music system, via a commercial for Google Chrome.
We’d heard that Apple is close to signing all the major labels to its iCloud system, possibly concluding deals this week. Amazon certainly seems to think a deal is imminent, and is using Gaga to grab some of the music-cloud limelight before Apple hogs it all.
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