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  • 05.23.11

Amazon’s $0.99 Gaga Album Is Opening Salvo In Cloud War With Apple

In a cunning move, Amazon is selling Lady Gaga’s new album for 99 cents, and giving the people who download it free access to its cloud-based music locker. Your move, Apple.

cloud CD

Today’s Daily Deal is actually carefully tailored to tempt Amazon music buyers, even if they’re still wary of the attractions of cloud technology: If you buy Born This Way for less than a buck (which is a helluva bargain compared to Apple‘s $11.99 price), can upgrade your cloud music system to store most of your music collection, probably, free in the cloud locker for a year.

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Amazon has bundled 5GB of storage for free into its Cloud Music system, leveraging its huge data-warehousing facilities–the free offer upgrades this to 20GB. And this move to entice new users is all about getting to them before Apple launches its (presumably) upcoming cloud-based iTunes–possibly called iCloud. The timing of this attempt can’t be interpreted as anything else, really, and it’s an indication that the battle for cloud-music supremacy is so on. Meanwhile, Lady Gaga has also teamed up with Google to promote its new Cloud Music system, via a commercial for Google Chrome.

Amazon Lady Gaga Born This Way deal

We’d heard that Apple is close to signing all the major labels to its iCloud system, possibly concluding deals this week. Amazon certainly seems to think a deal is imminent, and is using Gaga to grab some of the music-cloud limelight before Apple hogs it all.

Chat about this news with Kit Eaton on Twitter and Fast Company too.

Read More: Most Innovative Companies: Amazon

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