• 1 minute Read

Jay-Z’s New Cartoon State of Mind

Expect an animated presence from Jay-Z in 2011.  Hova has a development deal with Adult Swim that’s expected to result in an original series, possibly featuring the artist’s music, AdWeek reports in its Upfronts coverage.

Jay Z

Expect an animated presence from Jay-Z in 2011. 

Hova has a development deal with Adult Swim that’s expected to result in an original series, possibly featuring the artist’s music, AdWeek reports in its Upfronts coverage.

Sources at Turner confirmed a partnership, although details remain scant. The multiplatinum hip-hop artist and entrepreneur is scheduled to perform tonight at Adult Swim’s upfront soiree, which kicks off at 9 p.m. at New York’s Roseland Ballroom.

The network’s daytime kin, Cartoon Network, has a certain kinship with the hip-hop set. It tried out an original series with André 3000 in 2006. And none other than Odd Future front man Tyler, The Creator makes mention of both Adventure Time With Finn and Jake and The Marvelous Misadventures of Flapjack on recent tracks. 

Watching kids’-style TV has never felt so fresh!

Read more about the deal at AdWeek’s Upfronts Blog.

[Image: Flickr user NRK P3]

About the author

Tyler Gray is the former Editorial Director of Fast Company and co-author of the book The Sonic Boom: How Sound Transforms the Way We Think, Feel and Buy (Houghton Mifflin Harcourt), out in fall 2014. He previously authored The Hit Charade for HarperCollins and has written for The New York Times, SPIN, Blender, Esquire, and others.

More

Video

More Stories