• 05.19.11

Taiwanese Animated News Takes On U.S Gas Prices

What to do about high oil prices? Open the reserves or slap a tax on gas? These animated rapping anchors can help clarify things. Seriously.


The protagonist is Joe, an unemployed man angry at the high price of gas, who wants us to tap our strategic reserves and do more drilling at home. Then he has some global economics explained to him by some helpful Taiwanese newscasters. Instability in the Arab world, as well as increased demand from China, are driving up oil prices. And even if we open up the reserve, that oil will still cost as much as the new oil. It’s a commodity.

Since oil demand is going to remain constant until a cleantech revolution, the only way to lessen it is massive societal behavioral change. A gas tax could help that along, by making people more aware of the costs of using gas. On the other hand, making gas more expensive as a solution to it being too expensive might not be be the best short-term solution for a global economy in the doldrums.

Regardless, watch some animated Taiwanese news and become better educated about the global oil market. Everyone learns better from rapping and CGI.

[Hat tip: The Awl]

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About the author

Morgan is a senior editor at Fast Company. He edits the Ideas section, formerly