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Jason Sadler Will Wear Your Shirt, Make You Want To Retweet

Jason Sadler of marketing company I Wear Your Shirt might look merely like a chiseled dude who gets paid to wear T-shirts by various companies, but in reality, he’s taking “a humanistic approach to talking about brands.”

Jason Sadler of marketing company I Wear Your Shirt might look merely like a chiseled dude who gets paid to wear T-shirts by various companies, but in reality, he’s taking “a humanistic approach to talking about brands.”

At our recent Innovation Uncensored event, he broke it down for us once again after winning an impromptu challenge issued to the crowd–the person who could get the most retweets for an #iu11-tagged message got to join Fast Company‘s Ellen McGirt on stage for a panel discussion.

Sadler’s winning retweet? “Make awesome where awesome is not.” Awesome.

Video editing by Adam Barenblat

About the author

If Adam's goofy mug looks familiar it might be because before he came to Fast Company as Video Producer, he was the Associate Editor of Video and Imaging for the world renowned videogame mega-blog Kotaku. Having been the Marketing Coordinator for Net Devil Game Studio Adam maintains a close relationship with the Video Game industry.

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