• 05.12.11

7-Eleven’s Short-Lived Mental Breakdown On Facebook

Perhaps the purveyor of Bakery Stix, Big Bites, and YoRo shouldn’t be expected to exhibit taste. (The chocolate chip cookies are, however, delicious, especially after 2 a.m.) But posting a Facebook update, albeit it a short-lived one, on the corporate page poking fun at the mentally ill–on the month we’re supposed to celebrate them no less–is about as appealing as a week-old frozen burrito.


“May is Mental Health Month…,” went the update, which was quickly yanked. AdFreak’s got the, um, punch line.

[Image: Flickr user Roadsidepictures]

About the author

Tyler Gray is the former Editorial Director of Fast Company and co-author of the book The Sonic Boom: How Sound Transforms the Way We Think, Feel and Buy (Houghton Mifflin Harcourt), out in fall 2014. He previously authored The Hit Charade for HarperCollins and has written for The New York Times, SPIN, Blender, Esquire, and others.