Of the 42 shows on the Broadway stage this season, a total of 26 are based on Hollywood productions or star a Tinseltown celebrity. "They're joined at the hip," says Broadway League director Charlotte St. Martin of the stage and screen meccas. Star power goes a long way: Al Pacino's turn in The Merchant of Venice is the biggest success among this season's new shows with $21 million in sales, followed by Driving Miss Daisy's $14 million, anchored by Vanessa Redgrave and James Earl Jones. As this year's awards are handed out in New York, will the silver-screen stars get any respect? "If you look at award-winning shows, there's rarely a big name," says St. Martin. Lots of luck, Pacino.
A version of this article appeared in the June 2011 issue of Fast Company magazine.