• 04.28.11

Want That Free Groupon? Innobell Is Here To Help

New add-ons come to the do-stuff-while-chatting app launched by a young Israeli entrepreneur.

Shai Magzimof and team

Innobell, an app from an Israeli tech wunderkind who had to pitch an Army general to score time to work on it, launches four new add-ons today. Innobell is an app, currently for Android, that lets you do things collaboratively while talking on the phone or chatting with friends via an IM program. Share your location, create a PayPal connection, or settle a matter with rock-paper-scissors–these are a few of the things you can do with Innobell.

Innobel Groupon

Magzimof shared some statistics with us: About 4,500 people have downloaded Innobell. The majority of these have used the location sharing service; the second most popular feature was Facebook; the third, the rock-paper-scissors game. About 400 people had tried the PayPal add on. Magzimof says he has gotten a lot of feedback, the most common being that people wished more of their friends used Innobell, which would increase its utility for the existing pool of users. (What else is he going to say, right?)

Magzimof and his team are continuing to work on the product: They’re developing a version for iPhone and VOIP.

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How This 20-Year-Old Israeli Entrepreneur Sold an Army General on His App

About the author

David Zax is a contributing writer for Fast Company. His writing has appeared in many publications, including Smithsonian, Slate, Wired, and The Wall Street Journal.