At the 2011 NAB Show this week, Twitter’s director of media partnerships, Chloe Sladden — the subject of our November cover story about Twitter TV — discusses two quick, brilliant examples of how to engage TV audiences with a hashtag.
The first strategy is the “canonical hashtag”: using actual show names. For Sunny in Philadelphia, the hashtag is #SunnyFX. This facilitates an ongoing discussion and alerts viewers when the show is on.
The second is “Mad-lib”: choosing a different hashtag each show with a call to action in hopes of achieving a trending topic. For 106 & Park on BET, they might use #neverthat to answer the question “what would you never do?”
What’s your favorite TV show’s hashtag?
[Image: Flickr user cris.e]