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  • 04.07.11

Get ’em While They’re Young: Apple to Sell iPads at Toys “R” Us

Toys “R” Us will soon be selling iPads alongside G.I. Joes, PlayStation games, and Legos. And did you know? One in five U.S. teens owns a tablet PC (which basically means an iPad). iPads: Apple’s doin’ it for the kids.

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Toys “R” Us will soon be selling iPads alongside G.I. Joes, PlayStation games, and Legos. And did you know? One in five U.S. teens owns a tablet PC (which basically means an iPad). iPads: Apple’s doin’ it for the kids.

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An attendee of a Toys “R” Us employee trainee session has leaked out a photo of training materials that are being shared with staff so that they’re equipped to answer questions about everything iPad-related. This is more or less proof-positive that Apple’s wondertablet will soon be appearing at Toys “R” Us stores across the nation in addition to its availability online, in phone stores, Apple stores, and venues like Best Buy. It also hints that Apple is finally getting on top of its supply-chain shortages for the iPad 2–and that the Japanese earthquake hasn’t affected supply too badly.

And we know what teenagers are like: While they struggle and fight with their parents about establishing their individuality, if there’s a vogue among their pals for playing with iPads, then they’ll all want one. And what parent wouldn’t be tempted to buy one for their kids, half thinking about the “educational benefit,” half thinking about using it themselves sometimes, and being prepared to hand out $3 to $5 dollars every now and again for a new game, compared to $20 to $60 for a PlayStation game?

Apple’s savvy about getting ’em young–and hoping they’ll be fans of Cupertino-made gear for life.

Image via Flickr user angryjuliemonday.

To read more news like this follow Kit Eaton himself and Fast Company on Twitter.

Read More: The iPad Goes Back to School: This Time It’s a Georgia Senator Who Wants to Replace Textbooks With Apple’s Product

About the author

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