The Last Word in Branding

When Brand identity expert David Brier ran across this manifesto on manifestos, his creative juices started to flow. But your help is needed to fill in the final word.


Today, I ran across this most amazing Manifesto from the brilliant mind of writer/creative director Kim Mok. It’s called, “How to Write a Manifesto” and is pure genius.


Just so we’re all on the same page, here’s the definition:

Manifesto |ˌmanəˈfestō|
noun ( pl. -tos)
a public declaration of policy and aims, esp. one issued before an election by a political party or candidate.
ORIGIN mid 17th cent.: from Italian, from manifestare, from Latin, ‘make public,’ from manifestus ‘obvious’.

Here is Kim’s insightful creation from her Web site:


So, I decided to write a manifesto on… Branding, based on Kim’s brilliant model. It worked flawlessly. Only thing is, I was unable to work out what the last word should be. That’s where YOU come in.

Please pass along, make recommendations in the comments below and together we can complete this manifesto entitled, “Why Committees Don’t Create Brands.”


Why Committees Don’t Create Brands

Today, a brand will be born.

Today, a brand will rise above the me-toos, the almost-rans and the vanilla campaigns that have sprung forth from committees locked in windowless rooms with luke warm coffee and fattening donuts.

Inspiration doesn’t happen in small rooms with locked doors and closed minds.

Inspiration is about you. And me.

A brand can inspire, refuel and revitalize–breathing new energy into what was previously only a dream.




Brands don’t just happen…

From the weather.

From fate.

From things we cannot control.

A brand consolidates ideas, insight and aesthetics into a force that can change the course of a company, alter the course of allegiance, unite the passions of people, revive the energy of a dream.

(What should the last word be?)

Recipient of over 320 national and international design and branding recognitions and awards, David Brier is an award-winning brand identity designer, author, and branding expert. His firm’s work has won the admiration of peers and organizations but has, more importantly, helped clients jump-start their brands in new and innovative ways, even (and especially) when they’ve failed in previous brand makeovers. Most recently, David’s celebrated work for Botanical Bakery was selected for the 2010 Communication Arts Design Annual and will be featured in “The Big Book of Packaging.”

Since you’ve read this far, you can request a Free copy of “The Lucky Brand” eBook.


About the author

Brand identity expert, veteran designer, author, speaker and Fast Company expert blogger. Shark Tank investor and CEO of fashion brand Fubu, Daymond John states, "David Brier is brilliant with branding." He’s been written about in, INC and Fortune Small Business. In addition to being a branding specialist and a Fast Company expert blogger, David's Slideshare presentations on branding have exceeded the 500,000 view milestone (a founding member of Slideshare's Half-a-Million Views Club) and is the 1st place winner in the 2013 Shorty Awards (known industry-wide as “The Oscars for Social Media”) for branding


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