Hold an Audience in the Palm of Your Hand

How business coach Fabienne Fredrickson keeps an audience at attention.


I attended a recent 2-day event put on by the well-known
business coach, Fabienne Fredrickson. From the evening cocktail party prior to
Day 1, which began (for attendees) at 8 a.m. and went until 9 p.m., through
another full Day 2 that ran from 8 a.m. to 6:30 p.m., it was all Fabienne, all the time. (Watch my video here.)


She took her speaker responsibilities very seriously, the
biggest of which was keeping her audience of 200+ engaged and open to learning.
As any workshop leader or professional speaker will tell you, this is a
herculean task.

It is difficult for an audience, too, to sit quietly for
hours on end and be fed information. No matter how high the quality–and it was —
there is only so much the brain can absorb before the bottom gets antsy.

Still, the onus is on the speaker, the workshop leader, to keep
things going and keep the audience awake.


Fabienne was masterful. Here are a few of the techniques she

  • Repeat
    after me:
    This is when the speaker tells the audience to turn to a neighbor
    and say XX, and the audience then says XX.
  • Call and
    “When I say X, you say Y!” The audience follows suit 2 or 3
  • High-five:
    Self explanatory.
  • Stand up
    and move around:
    Fabienne’s technique was to play a bouncy dance song,
    loudly. People love to dance and it was a regular feature. If you don’t have
    music, you can tell people to stretch, or play a game, toss a ball, etc.
  • Rhythm: Though Fabienne appeared in every “scene” and played “the lead” in most, she did break it up with interviews, case studies and role practices. She also had work the audience needed to do, which served to give her several well-deserved breathers.
  • Confidence
    This is a monitor with slides and speaker notes that is placed
    strategically at the foot of a stage so a speaker can subtly glance down to stay on
    track and takes the place of hand held notes or having to turn to an on-stage

Sure, I felt silly at times with all the “repeat after me’s.” I’m also not big on the whole dancing thing. For someone with my personality type, these of techniques can seem gimmicky. But I understood what Fabienne was doing and most of the people in there were enthusiastic participants. Truthfully, they’re so effective, I use them myself.

Of course, her nonverbal skills–gestures, body language, voice (all so expressive) indicated a great deal of comfort and happiness to be there. Fabienne’s brand is all about giving to her clients and loving them.


We all felt her love.

Ruth Sherman Associates LLC /
High-Stakes Presentation Skills Coaching, Consulting & Media Training for
CEOs, Celebrities, Entrepreneurs & Politicians / Greenwich, CT. Connect with me on Twitter, Facebook, and Linkedin.

About the author

Ruth Sherman, M.A., is a strategic communications consultant focusing on preparing business leaders, politicians, celebrities, and small business entrepreneurs to leverage critical public communications including keynote speeches, webcasts, investor presentations, road shows, awards presentations, political campaigns and media contact. Her clients hail from the A-list of international business including General Electric, JP Morgan (NY, London, Frankfurt), Timex Group, Deloitte and Dubai World