• 04.05.11

PlayStation’s Jack Tretton on 3-D Games and the Gamification of Business

The President of Sony Computer Entertainment America talks with Fast Company about the relative value of games and gaming systems, how games help reach consumers, and what it’s like to work for PlayStation.


[Filming and editing by Adam Barenblat]

Jack and Kevin

When I sat down with Jack Tretton, the President of Sony Computer Entertainment America, it was the third time in as many years that we got together to discuss the state of the gaming industry and the strategies behind PlayStation. Below are the choice cuts of our discussion. You can find some interesting stills from our meeting on Tumblr.

Jack Tretton on 3-D Gaming and Sony’s Strategies:

Jack on the Value of Games and the Gamification Trend:


Jack on His Workday and the Business of Sony:

About the author

His work has also been published by Kill Screen, Tom's Guide, Tech Times, MTV Geek, GameSpot, Gamasutra, Laptop Mag, Co.Create, and Co.Labs. Focusing on the creativity and business of gaming, he is always up for a good interview or an intriguing feature.