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Is Social Media the Web’s Weapon Against War?

At a time of so much unrest in the Arab world from Yemen, to Egypt, to Saudi Arabia, to Qatar, to Syria, to Bahrain, and to Libya, I wanted to share this short video by war photographer, James Nachtway.

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At a time of so much unrest in the Arab world from Yemen, to Egypt, to Saudi Arabia, to Qatar, to Syria, to Bahrain, and to Libya, I wanted to share this short video by war photographer, James Nachtway. What he says about photography applies equally well to social or citizen media, in that by humanizing war social media plays a powerful role in the cry for peace. His eloquent words make sense of the resonance of the videos and photos shared tirelessly around the world and also of the tragic human cost of innocent lives.

This ability to connect people around shared values makes social media important in times of war and peace. Business practices and how we treat the planet are also in desperate need of re-humanization.When people align around shared political, social, economic or environmental values, and take collective action, thinking and behavior that compromises the lives of millions of people around the world can truly change.

As such, our engagement with social technology is both an opportunity and a responsibility. It is a potential weapon of choice for this generation to shape the future and our world.

Reprinted from SimonMainwaring.com

Simon Mainwaring is a branding consultant, advertising creative director, blogger, and speaker. A former Nike creative at Wieden & Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy, he now consults for brands and creative companies that are re-inventing their industries and enabling positive change. Follow him at SimonMainwaring.com or on Twitter @SimonMainwaring.

About the author

Simon Mainwaring is the founder of We First, the leading social branding firm that provides consulting and training to help companies use social media to build their brand reputation, profits and social impact. Simon is a member of the Sustainable Brands Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, the Transformational Leadership Council and a Fellow of the Royal Society of Arts in London

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