APPTERNOON DELIGHT (AKA ANGRY LUNCH)
The practice of barricading oneself in a bathroom stall for 20 or 30 minutes every afternoon just to play Angry Birds on your smartphone
Losing an otherwise solid sale, job, or business relationship just by acting like a jackass on Facebook
A hibernation period during which a person or brand takes a break from creating Internet buzz in order to recharge their buzz-driving batteries
The sensation of vulnerable nakedness one feels when all one's puffed-up BS and profit-jargoning has been stripped away to reveal actual numbers in the harsh light of day
A practice employed by large online "content farms," in which they festoon their harvested content with a bunch of pointless social-media sharing buttons in order to give their "crops" more substance
A version of this article appeared in the April 2011 issue of Fast Company magazine.