“We have everyone you can imagine against us,” says Jack Dorsey, the CEO of mobile credit card pay startup Square and cofounder of Twitter. But he is not cowed by fact that his startup is competing against banks with far more money to spend on pushing their products to market. Because by allowing design and engineering to lead his strategic decisions, Dorsey knows that he can out-innovate everyone else. Square sees receipts not as something to be thrown away, for example, but as a “publishing medium.” Instead of making credit card transactions opaque, Square delivers a rich set of analytics to the seller. And in this video you’ll see that where many others saw useless data, Dorsey saw opportunity.
The Most Innovative Companies
The top 50 companies in entertainment, media, sports, technology, and more.
Most Creative People
Meet this year's inspiring leaders.
Innovation By Design
A showcase for ingenious design solutions.
Future of Philanthropy
Inside The Changing World Of Giving
World Changing Ideas
New workplaces, new food sources, new medicine—even an entirely new economic system.
The apps, tips, tactics, and brain hacks to help you work smarter instead of harder.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company’s distinctive lens.