“We have everyone you can imagine against us,” says Jack Dorsey, the CEO of mobile credit card pay startup Square and cofounder of Twitter. But he is not cowed by fact that his startup is competing against banks with far more money to spend on pushing their products to market. Because by allowing design and engineering to lead his strategic decisions, Dorsey knows that he can out-innovate everyone else. Square sees receipts not as something to be thrown away, for example, but as a “publishing medium.” Instead of making credit card transactions opaque, Square delivers a rich set of analytics to the seller. And in this video you’ll see that where many others saw useless data, Dorsey saw opportunity.
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.