advertisement
advertisement
  • 01.10.11

Syyn Labs Builds Rube Goldberg Machine for Google Science Fair

advertisement

After Syyn Labs‘ OK Go music video became a viral hit, the phone started ringing with corporate clients eager to tap Syyn’s creativity to promote their projects. One company was Google. It hired Syyn to build a fun, science-related Rube Goldberg machine for tomorrow’s launch of its global science fair. The soundtrack for this contraption may not be OK Go, but the song suits the machine well: “C’Est Magnifique” by Luis Mariano. Once again, Syyn makes a series of chain reactions feel like a dance. We’ll have more Syyn and Google coverage tomorrow.

Here’s David Paris, a caterer in Miami, on how he found his calling building machines at Syyn Labs.

advertisement

About the author

Chuck Salter is a senior editor at Fast Company and a longtime award-winning feature writer for the magazine. In addition to his print, online and video stories, he performs live reported narratives at various conferences, and he edited the Fast Company anthologies Breakthrough Leadership, Hacking Hollywood, and #Unplug.

More

Video