Strong, powerful, moody portraits of the Somali artist K’naan. Coca-Cola built a $3 million marketing campaign around
him, calling on him to perform “Wavin Flag” for them at the 2010 World Cup, which became a global hit and a lesson in self-management for musicians. Check out his emotional (and catchy) music video here. Shot by Robert Maxwell.
Coca Cola bet that an unknown Somali rapper could support its biggest marketing campaign ever. The company was right. Shot by Robert Maxwell.
What’s next for hardware, software, and services
Most Innovative Companies
Our annual guide to the businesses that matter the most
Most Creative People
Leaders who are shaping the future of business in creative ways
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system
Innovation By Design
Celebrating the best ideas in business