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  • 12.14.10

Katie Couric on Privacy and Personal Branding

From privacy to cyber-bullying to shaping online impressions, Katie and I bring to light the issues and opportunities facing parents, educators, children, peers, and who we are professionally.

In a landmark discussion where traditional media meets social media, we find ourselves realizing just how much we have yet to learn and also define. This is indeed our time to influence how new media evolves and also how it affects who we are and how we communicate with one another.

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The final installment in this series with Kate Couric, anchor and managing editor of the CBS EVENING NEWS WITH KATIE COURIC, takes us away from the discussion of social media’s impact on news and journalism and turns the focus to directly on you and me. Everything we do and say online defines our digital persona, which also casts shadows in the real world.

Here, two people simply discuss what they observe as human beings. From privacy to cyber-bullying to shaping online impressions, Katie and I bring to light the issues and opportunities facing parents, educators, children, peers, and who we are professionally.

As George Bernard Shaw once said, “Life isn’t about finding yourself, it’s about creating yourself.”

The Katie Couric Series:
Part 1: Social Media and Real-Time Journalism
Part 2: Fact-First-Journalism and Digital Identity

Welcome to the (R)evolution, a new series that connects you to the people, trends, and ideas defining the future of business, marketing, and media.

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Credits:
Andrew Landini, Producer, Director, Lead Cameraman
Adam Eckenfelder, Audio Tech/Re-Recording Mixing
Jason Fairbrother, Cameraman
Special thanks to Erica Anderson (@ericaamerica) who helped bring us all together.

(R)evolutionLocation:
CBS Evening News Studios, New York

Reprinted from BrianSolis.com

Brian Solis is the author of Engage and is one of most provocative thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis’s research and ideas have influenced the effects of emerging media on the convergence of marketing, communications, and publishing. Follow him on Twitter @BrianSolis, YouTube, or at BrianSolis.com.

About the author

Brian Solis is the author of The End of Business as Usual, a book that explores the changing consumer landscape, its impact on business, and what companies can do to adapt and lead. His previous book Engage is regarded as the industry reference guide for developing effective social business and social media strategies.

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