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Industrial Designer Carl Gustav Magnusson: "Design Is Function With Cultural Content"

Industrial designer Carl Gustav Magnusson has been inspired by automobile design since he was 12, working such motifs into lamps and other office furniture. Why cars? "Everything that I do has a certain mechanical logic to it, and follows my definition of design—which is function with cultural content." Here, Magnusson examines his definition of design in greater detail.

The Design Does Matter video series is produced by Teknion, creator of award-winning office systems furniture. Teknion also is the publisher of the Design Does Matter book, now in its third edition, featuring essays from top designers and design thinkers. The Design Does Matter concept was developed for Teknion by San Francisco designer Michael Vanderbyl of Vanderbyl Design, who has articulated what Teknion stands for in every media from print collateral to showrooms to digital presence. This year's Design Does Matter films were produced by Kris Johnson, an independent producer based in San Francisco.

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