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Peter Lawrence on Bringing Design to the Business World

For decades, Peter Lawrence has been telling large corporations that they should, "put design in the DNA of the company." In this video, he discusses the business world's views of design, how business schools are incorporating design thinking, and the fact that, "we have a market that is anti-design."

The Design Does Matter video series is produced by Teknion, creator of award-winning office systems furniture. Teknion also is the publisher of the Design Does Matter book, now in its third edition, featuring essays from top designers and design thinkers. The Design Does Matter concept was developed for Teknion by San Francisco designer Michael Vanderbyl of Vanderbyl Design, who has articulated what Teknion stands for in every media from print collateral to showrooms to digital presence. This year's Design Does Matter films were produced by Kris Johnson, an independent producer based in San Francisco.

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