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We all know Conan O'Brien is awesome. He has the hair, the Twitter, the Masturbating Bear, the five-year deal with TBS for Conan — and now the ad rates. Thirty-second spots for O'Brien's show are going for $30,000 to $40,000, says David Levy, president of Turner Entertainment ad sales. That sets a record for late-night cable programming and puts Conan on par with the networks' late-night fare, which ad buyers estimate at $30,000 to $45,000. Next step: winning the ratings war, take two. — RA

Mon, November 08
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