Gary Vaynerchuck’s Social Media Advice for Scaredy Cat Corporations

Gary Vaynerchuk

The Influence Project

On Wednesday night Wine Library TV‘s Gary Vaynerchuk stopped by Fast Company headquarters for a panel discussion about online influence. In this clip he explains how he moved more bottles than uber-wine critic Robert Parker, how he took the NHL from 500 Twitter followers to 500,000, and how caring more than your competitors is the most effective weapon in building influence on the Internet.

See more of Gary Vaynerchuk at Innovation Uncensored 2011.

About the author

Mark Borden is a Senior Editor at Fast Company magazine. He loosely defines his beat as creativity and how individuals and companies use it to distinguish themselves in the marketplace to attract fans, customers, employees and strategic partners.