Streaming Media West 2010

Long relegated to the fringe, Internet-enabled TV sets are finally
ready for prime time: Nearly 28 million will ship this year, up 125%
from 2009, and electronics research firm iSuppli Corp. estimates that
by 2014, 54% of flat-panel TVs will be Internet-enabled. But now that
couch potatoes can readily access a web series, “the question becomes,
How do we make them care?” says Jim Lanzone, CEO of Internet
programming guide,
who will speak at this L.A. event. Lanzone suggests a Yelp-like
recommendation system, where viewers searching for, say, comedy would
see episodes of online hit Between Two Ferns pop up alongside Curb Your Enthusiasm. “So many web originals are just as good as what’s on TV,” he sniffs. “We just have to level the playing field.” — DM

Tue, November 02

Streaming Media West 2010

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