Built Strong: Measuring Livestrong’s Revenue, Spending, Followers, and Reach
| Revenue in 2009 | Spending in 2009 | Twitter Followers | Reach | |
| $27.6 million From individuals |
$30 million (81% of expenditures) On programs, including: |
2.6 million Lance Armstrong |
260,000 Visitors to online-support resources in 2009 |
8,900 Calls or emails to SurvivorCare help line in 2009 |
| $15.2 million From cause marketing and licensing |
$11 million Education and policy |
992,000 CEO Doug Ulman |
19,200 Guidebooks and cancer planners given out in 2009 |
8 Survivors programs at cancer hospitals |
| $7.6 million From merchandise sales and other sources |
$10 million Advocacy and government relations |
79,000 Livestrong |
90 YMCAs offering Livestrong workouts for cancer survivors |
more than 1,800 Local events organized by volunteers in 2009 |
| $8.8 million Grants |
170 Groups in Livestrong’s Young Adult Alliance |
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