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Five Most Socially Savvy NBA Teams

The five most socially savvy teams.

1. Los Angeles Lakers

2. Phoenix Suns

3. Boston Celtics

4. Cleveland Cavaliers

5. New Jersey Nets
The world champs are the third-most-popular sports social-media entity in the world, trailing only the NBA and Barcelona's soccer club.

Tweet the Lakers
The team offers annual tweetups with players and fans, while its fan site is the envy of the league. Even the famous Gorilla mascot tweets. "Twitter lets us grow our brand in a completely new way," says Jeramie McPeek, Suns VP of digital.

Tweet the Suns
The pride of Beantown added 1.5 million fans on Facebook (and 50,000 email addresses to its database) with the help of its 3-Point Play game, in which fans guess team statistical lead-ers in scoring, rebounding, and assists.

Tweet the Celtics
The team uses its community site,, to connect and communicate the arena's fan-friendly experience. The team does "tweetstakes" and blogger shout-outs before most games. Initiatives never focused on an exiled King who shall remain nameless.

Tweet the Cavaliers
The team will move to Brooklyn in 2012 and is up roughly 350% on Facebook and nearly 300% on Twitter as it starts cultivating future fans. The big score: When mysterious billionaire owner Mikhail Prokhorov, aka the "Russian Mark Cuban," posts a video.

Tweet the Nets

A version of this article appeared in the November 2010 issue of Fast Company magazine.