Gartner Portal, Content, and Collaboration Conference – My Twitter Summary

Twitter “speak” summary of the recent Gartner PCC Conference in London.

Highlights from the Gartner PCC Conference–London


A very interesting two days at the Gartner Portal, Content,
and Collaboration Conference in London this week. Below is a Twitter summaries of some of my ‘take-aways’. Enjoy.

Baroness Susan
, Britain’s foremost neuroscientist, gave an amazing keynote talk
about the brain–here are a few nuggets:

Words make up 10% of
communication, body language 55%, and voice 35% – What does that say about
online social networks?


Obese people are more reckless
than skinner people … this has been proven scientifically.

creativity will be the commodity
of the 21st century

She plugged her new book, “ID:
The Quest for Identity in the 21st Century
” as well, which sounds very


From the analyst presentations, here are some of Gartner’s
observations/predictions. You can get the whole story by going to Twitter and
searching on the hashtag #gartnerpcc.

Between 50%-70% of inquiries to Gartner
about collaboration are about SharePoint (depending on the analyst)

Several ways to prevent collaboration project failure:


o Target specific behaviors

o Align the project with specific business goals

o Integrate into the existing infrastructure

o Remember culture change takes time

o Socially enable ‘everything you do’ where the culture allows it.”

o Simplify; more is less, user experience matters

o Be inclusive, bring in legal, etc. early

o Focus on making the ‘connectors” lives better & engaging w/them.

Thoughts on social software:

Email is adopted by over 90% of the
enterprise workforce. Social software is WAY down the adoption list – wikis at
20+% top the list. Social software is not being used pervasively in the enterprise.

Social networking adoption in the
enterprise is about 5% according to a Gartner survey. Blogs at 15% adoption.

The social software market is
segmented by Internal, Internal/External on your enterprise, Internal/External
on someone else’s infrastructure.

Picking social networking tools —
you need to look at different types of collaboration as well (my suggestion
— for more information, look at things like –

There are too many choices
for social software; there will be a vendor shakeout in the market.

Questions to ask before buying
social software–is it SaaS? What are the use cases? Working with an existing
platform? Is it an off-the-shelf product? Can I or I need to write extensions? What
is the payback window? What risks am I taking?

On 4th generation

o How ready are orgs for 4th gen collaboration? cultural acceptance – about
halfway, purpose, magnetism, and metrics are far lower

o ‘Collaborative decision making’ includes social networking, people,
collaboration and decision tools

‘Collaborative decision making’
software is a best of breed story today; no single vendor solution

The most popular form of app
integration on Windows is the ALT-Tab key

Collaboration and content are
coming together via social network analysis and content recommendation engines

What are the risks of 4th gen
collaboration tools? security, legal, and privacy – know this; plan
accordingly-start in the right places

Collaboration plan for CIOs for 12 months – observe collaboration patterns,
evaluate tools, create a sandbox, incent employees to cooperate

On Google Wave


Google Wave (R.I.P.) was what a
4th gen collaboration tool should look like.

Why did Google Wave fail? It
tells us something about people’s ability to change

Why did Google Wave fail – lack
of Google commitment, focus on tech and not adoption, lack of integration and

Google’s approach to Wave support
indicates why enterprises are wary of Google’s approach – lack of commitment
and support

On enterprise email:

Is email going away? we see no
signs of that; volumes are growing, and investments in email are growing

Young people entering the
workforce adapt to the tools of the workplace and they begin to email even if
they didn’t before


About the author

A technology strategist for an enterprise software company in the collaboration and social business space. I am particularly interested in studying how people, organizations, and technology interact, with a focus on why particular technologies are successfully adopted while others fail in their mission. In my 'spare' time, I am pursuing an advanced degree in STS (Science, Technology, and Society), focusing on how social collaboration tools impact our perceptions of being overloaded by information. I am an international scholar for the Society for the History of Technology.


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