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Pure Process: An Insider’s Guide to the Business of Advertising Thinking

“The Creative Process Illustrated” is full of hard won lessons and insights from ad vets (greats like David Kennedy, Glen Cole, and Hal Curtis) who have created some of the most memorable advertising campaigns.

If there’s one quality that defines Deborah Morrison, Phd and W. Glenn Griffin, Phd, it’s a passion for creativity. It’s a passion for ideas, how they are generated and how to put them in the service of marketing. So much so they asked a bunch of us to try and explain how we come up with ideas to help our clients. The result is a wonderful book that celebrates the diversity of approaches to the business of thinking.

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The Creative Process Illustrated is full of hard won lessons and insights from ad vets (greats like David Kennedy, Glen Cole, and Hal Curtis) who have created some of the most memorable advertising campaigns. Plus at their site, Pure Process, you can see connect with leading psychologist Mihaly Csikszentmihalyi, ad star and the author of Fascinate, Sally Hogshead, Seth Godin (as if he needs an introduction), and Russell Davies, one of the smartest and most entertaining planners around, plus many others.

A book like this has been a long time coming. Now more than ever we need to have faith in our own individual creative processes to unlock the solutions your client, industry, country, and world needs. What’s required is a rebirth of innovation to help us rise to the challenge of so many crises screaming at us from newspaper headlines each day. The creative class across all industries has pressing responsibilities to weigh in.

So thanks to Deborah and Glenn for creating such an inspiring book and for graciously including me. For an ad guy who’s been around the houses there’s no greater satisfaction than seeing young people come up with great ideas and no doubt this book will inspire lots of that.

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Here’s the Pure Process site and how to follow them on twitter: Pure Process, Prof. Morrison, Asst. Prof. Griffen. You can vote for their SXSW panel and here’s where to grab the book.

Reprinted from SimonMainwaring.com

Simon Mainwaring is a branding consultant, advertising creative director, blogger, and speaker. A former Nike creative at Wieden & Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy, he now consults for brands and creative companies that are re-inventing their industries and enabling positive change. Follow him at SimonMainwaring.com or on Twitter @SimonMainwaring.

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About the author

Simon Mainwaring is founder/CEO of We First, a strategic consultancy accelerating growth and impact for purpose-driven brands. He’s a member of the Steering Committee of Sustainable Brands, the Advisory Council of Conscious Capitalism LA, the Forbes Business Council and a Fellow of the Royal Society of Arts. Simon is a featured Expert and Jury Member at the Cannes Lions Festival for the Sustainable Development Goals in 2021, host of the ‘Brands With Purpose’ series with Harvard Business School Association of Boston, and his company, We First, is included in Real Leaders list for the Top 100 Impact Companies in the US for 2021

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