Much like Google and Xerox, photoshop has become a synonym for
the product’s function — just don’t use the word that way at this
Adobe gathering. “Photoshop refers to the product; we don’t use it as a
verb!” says Kevin Connor, VP of product management. Adobe execs fear
the trademarked name will become generic lingo (hello, ping-pong).
“Some companies aggressively resist generification,” says Graeme
Diamond, new-words editor at the Oxford English Dictionary, which
includes the verb photoshop. “We don’t much care since we reflect language as it’s actually used.” — AC
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.