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Photoshop World 2010

Much like Google and Xerox, photoshop has become a synonym for the product's function — just don't use the word that way at this Adobe gathering. "Photoshop refers to the product; we don't use it as a verb!" says Kevin Connor, VP of product management. Adobe execs fear the trademarked name will become generic lingo (hello, ping-pong). "Some companies aggressively resist generification," says Graeme Diamond, new-words editor at the Oxford English Dictionary, which includes the verb photoshop. "We don't much care since we reflect language as it's actually used." — AC

Wed, September 01
Photoshop World 2010

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