The Non-Dummies Guide to Customer Discovery

Customer Development is a stupidly simple idea. It’s one that you can describe in 30-seconds or less. But it took me 3 years and almost 300 pages of 10-point type to describe the concept in my book The Four Steps to the Epiphany. Unlike a traditional business book, The Four Steps is more akin to a reference manual for how to “engineer” a startup–from the initial search for a repeatable business model all the way through the management techniques to transition to a company. Entrepreneurs who use it effectively have dog-eared pages marked with sticky notes.

The Entrepreneur

Enter Brant Cooper and Patrick Vlaskovits who looked at my text as the equivalent of War and Peace. They decided that what the world needed was a simple explanation of the key concepts of Customer Discovery–the first of the four steps of Customer Development. Their book The Entrepreneur’s Guide to Customer Development: A cheat sheet to the Four Steps to the Epiphany does just that. If you are interested in Customer Development, there’s now a quick and simple way to get up to speed.

This is a book you should have on your shelf.

Reprinted from

Steve Blank is a prolific educator, thought leader and writer on Customer Development for Startups, the retired serial entrepreneur teaches, refines, writes and blogs on “Customer Development,” a rigorous methodology he developed to bring the “scientific method” to the typically chaotic, seemingly disorganized startup process. Now teaching Entrepreneurship at three major Universities, Blank is the author of Four Steps to the Epiphany. Follow him on Twitter @sgblank.SB