Bavaria’s Crown Prince Ludwig and Princess Therese threw themselves a
royal wedding party in the meadows of Munich two centuries ago, and the
boozy nuptials gave birth to the yearly drinking celebration we have
today. The noble couple may not have much affected political history
books (Ludwig who?), but they’ve made a lasting impact on the German
economy: A typical Oktoberfest in Munich brings in 6 million visitors
and 955 million euros, spread across 104 acres of beer tents and party
grounds. — LILLIAN CUNNINGHAM
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