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  • 08.22.13

Windows Phone Ad Takes The Mobile Battle To The School Play

The latest ad for Windows’ Nokia Lumia 1020 shows off the zooming power of the camera component, at a children’s recital–one of the more highly photographable events that can happen.

Windows Phone Ad Takes The Mobile Battle To The School Play
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While Apple and Samsung fight for phone supremacy, Windows has maintained a strategy of staying above the fray (or at least as above the fray as imagining all-out war between both camps can be considered). The latest spot for the Nokia Lumia 1020 continues the tradition, with a tough but fair look at the competitive world of parental photography.


Created by agency Crispin Porter + Bogusky and directed by Roman Coppola, “The Recital” begins during a school play that is being heavily photographed. Indeed, it looks as though the NSA would be hard-pressed to surveil the room more effectively than the group of parents assembled, each with an iPad, iPhone, or Galaxy in hand. Soon enough, the whole room is swept up in a photographic melee of Apple parents and Samsung parents fighting for the best view. Thanks to the megapixel power and zooming tech of the Nokia Lumia 1020m, however, those Windows parents in attendance are able to sit back and enjoy the show.

About the author

Joe Berkowitz is a writer and staff editor at Fast Company. His next book, Away with Words, is available June 13th from Harper Perennial.

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