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Nerve Brings A Deft, Cinematic Touch To Online Dating Ads

Nerve Brings A Deft, Cinematic Touch To Online Dating Ads

Online dating ads, though they’ve certainly improved as a genre, aren’t generally known for dealing in the complex truths of love and relationships. Now Nerve.com has upped the emotional ante with “Ghost Story,” a short movielike ad directed by David Shane (director of the Emmy-winning Bud Light ad, “Swear Jar”).

In the short, created as Nerve TV “sponsored content,” a deceased ex shadows his living love and encourages her to give romance another try. It’s elegant, touching, and refreshingly real.


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