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Three Lessons For Launching A Global Marketing Campaign

Initiating a global marketing campaign is complex enough as it is, but it’s even more challenging when it’s the first time in your company’s history. That’s the task that FM Global set for themselves, and this is what they learned along the way.

FM Global has just rolled out the first global marketing campaign in its178 year history. Roberta Butler, Senior Vice President of Marketing for FM Global, describes the three best practices they followed in launching a global campaign. These are three lessons that any global marketer should keep in mind, particularly one going global for the very first time.

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