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PAID CONTENT

The State-of-the-Art in Digital Content: End-to-End Content for Hellmann’s 100th Anniversary Celebration

Hellmann’s asked celebrity chef Mario Batali to join it for a four month celebration in honor of the brand’s 100th anniversary. The result was an end-to-end approach that is setting a new standard for digital content.

Brian Orlando, Marketing Director Dressings U.S. Hellmann’s, and Doug Scott, President of OgilvyEntertainment, turn to today and the most comprehensive use of content in Hellmann’s history. In celebration of the brand’s 100th anniversary, Hellmann’s is bringing together all the digital content innovations it pioneered into one state-of-the-art end-to-end program.

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