advertisement
advertisement
  • content and pervasive creativity

Bringing out the Best in Digital Content in an Open Source World

Brian Orlando, Marketing Director Dressings U.S. Hellmann’s, and Doug Scott, President of OgilvyEntertainment, continue their conversation about Hellmann’s path-breaking uses of digital content and formats. In this episode, they discuss Hellmann’s early adoption of rich media units, an innovation that enabled the brand to deliver and syndicate their content to a much larger digital audience.CCS