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  • 05.30.13

Fast Food’s Latest Innovation: Hands-Free Whopper Consumption

Suck it, cup holders.

Fast Food’s Latest Innovation: Hands-Free Whopper Consumption

Did you ever wish that you could eat a whopper while playing the guitar, or rubbing suntan lotion on a lady’s back, or painting your nails? Burger King, which is celebrating its 50th year of operation in Puerto Rico, has taken a lesson from the Bob Dylan harmonica playbook and, with agency DLC/Ogilvy & Mather, created an apparatus to help you do all of these things and more–while chowing down on a delicious whopper. This music video is an homage to the new “technology.”

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About the author

Jennifer Miller is the author of The Year of the Gadfly (Harcourt, 2012) and Inheriting The Holy Land (Ballantine, 2005). She's a regular contributor to Co.Create.

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