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You’ve Shipped Your Pants. Now Get Big Gas Savings At Kmart

Kmart follows up its viral blockbuster with more ass-focused wordplay.

You’ve Shipped Your Pants. Now Get Big Gas Savings At Kmart
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Remember when Kmart instructed you to Ship Your Pants and created a viral sensation?

Well, now the retailer and agency Draftfcb are telling you the truth about your Big Ass…Savings, that is. This new ad for Kmart brings back the funny-sounding word humor, this time emphasizing how funny the term “big gas” sounds in different accents.

Big Gas Man
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About the author

Jennifer Miller is the author of The Year of the Gadfly (Harcourt, 2012) and Inheriting The Holy Land (Ballantine, 2005). She's a regular contributor to Co.Create.

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