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  • 05.23.13

You’ve Shipped Your Pants. Now Get Big Gas Savings At Kmart

Kmart follows up its viral blockbuster with more ass-focused wordplay.

You’ve Shipped Your Pants. Now Get Big Gas Savings At Kmart
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Remember when Kmart instructed you to Ship Your Pants and created a viral sensation?

Well, now the retailer and agency Draftfcb are telling you the truth about your Big Ass…Savings, that is. This new ad for Kmart brings back the funny-sounding word humor, this time emphasizing how funny the term “big gas” sounds in different accents.

Big Gas Man

About the author

Jennifer Miller is the author of The Year of the Gadfly (Harcourt, 2012) and Inheriting The Holy Land (Ballantine, 2005). She's a regular contributor to Co.Create.

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