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  • 05.23.13

New Ads Provide Parents An Early Warning About Autism

A new campaign for Autism Speaks encourages an earlier diagnosis.

New Ads Provide Parents An Early Warning About Autism
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Parents may not realize that their child’s failure to make eye contact or that a preoccupation with certain objects–like a toy truck–could be an early sign of autism. Autism Speaks and the Ad Council have produced two new TV spots designed to appeal to African-American and Hispanic parents (the campaign backers say that according to research, children in these communities are often diagnosed later than other children) and encourage them to seek a medical consult if their children are displaying possible signs of the condition.


The PSAs were created by BBDO New York and LatinWorks.

About the author

Jennifer Miller is the author of The Year of the Gadfly (Harcourt, 2012) and Inheriting The Holy Land (Ballantine, 2005). She's a regular contributor to Co.Create.

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