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PAID CONTENT

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PAID CONTENT

Old Habits, New Media

Old Habits, New Media

Despite the massive changes that have taken place, much of the content developed for new formats follows the rules of other, older formats—television, film, print. Rob Davis, Executive Director of Ogilvy & Mather’s Advanced Video Practice, explains the new consumption patterns of contemporary media and shows how you can build your content to compliment the way your consumers behave.

[Red Plug: Joachim Wendler via Shutterstock]

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