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  • 05.07.13

Take This Online Eye Test–The Results May Surprise You

A Canadian hearing center pulls a sensory bait and switch.

Take This Online Eye Test–The Results May Surprise You

Before we spoil it, test out the strength of your vision with this video:

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So how are your ears? This is the latest creative ploy by the Canadian Union Hearing Aid Center to convince people to get their hearing checked.


Agency DraftFCB Toronto designed the new hearing test ads. The video version is above and the print version is on display in Toronto’s West End. The poster emits the high-frequency squeal as pedestrians walk by.

About the author

Jennifer Miller is the author of The Year of the Gadfly (Harcourt, 2012) and Inheriting The Holy Land (Ballantine, 2005). She's a regular contributor to Co.Create.

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