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PAID CONTENT

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PAID CONTENT

Digital Experience is Content by Another Name: Finding the Diamond in the Coal

There is no digital experience without content. These days, digital is simply content by another name.

Digital Experience is Content by Another Name: Finding the Diamond in the Coal
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Digital technology has vaporized throughout our world, so much so that the very word “digital” has lost its association with technology and has become shorthand for the content we distribute through this channel. In this video, the first in the weekly series of Scrubber Bar Stories, Rob Davis, Executive Director of Ogilvy & Mather’s Advanced Video Practice, explores content strategy and the role of content in the purchase funnel.

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[Diamond Image: Joe Belanger via Shutterstock]